Monday, May 08, 2006

Web 2.0 And Blogging

Web 2.0. Great. Another web euphamism. When will it end!!

OK, sorry for the outburst. In an article on, author Ken Yarmosh points out:

I hope if you learned anything from the thoughts I've shared, it's that regardless of the phrase "Web 2.0″, many of these technologies have already impacted businesses around the world. Even for the organizations they still haven't touched, blogs, podcasts, wikis, and RSS are on many of their radars.

But you don't have to my word for it. Besides showing you specific examples of their uses, others are thinking about Web 2.0 and its place in the enterprise.

Nicholas Carr recently asked the question Is Web 2.0 enterprise ready?, pointing to an article by Harvard Business School professor Andrew McAfee. Carr's take on the piece: McAfee makes a strong case for why Web 2.0 technologies may succeed where earlier technologies didn't. The new technologies have other practical advantages as well: they're cheap, fairly simple to set up, and fairly straightforward to use. Companies can test them without much expense or pain.

Ah, now that should raise some interest. He continues:

Of course, as I alluded to earlier, in the business world, especially a larger corporate environment, there will be challenges to change - as always. And that's fine. I don't think everyone should have a blog, just to have a blog. It's use should be strategic.

So, what's your strategy? Let us help you develop it.


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