Friday, April 21, 2006

More Businesses Evaluating Blogging

The pressure continues to mount. No, not in the NBA playoffs. More and more businesses are being forced to take a hard look at the blogosphere because of the sheer pervasiveness of blogs. It's not letting up.

From the Pittsburgh Tribune-Review on PittsburghLive.com, by Kim Leonard:
"It is of growing importance for businesses to read blogs, and consider writing their own blogs," said Mike Woycheck, information systems technologist for the Pittsburgh Technology Council. "It's something businesses have to pay attention to, because it's not going to go away."

The more voices join the chorus, the harder it will be to ignore.
For now, major Pittsburgh businesses appear to be dipping their toes into the blogging pool. H.J. Heinz and Del Monte Foods, to name two, have considered starting online chats with customers. American Eagle Outfitters said it isn't currently involved in blogging. Some of the best known business blogs are well-crafted running conversations, presenting a warmer image of a company than any ads, let alone annual reports and press releases, can achieve.

The longer you wait, the less of a competitive advantage your company will have. You may already be behind the curve. Catch up. ghostblogging@veritymedia.com.

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