Saturday, April 22, 2006

Building A Better Business

I want to again reference the article I found by Stephen Baker and Heather Green on It will actually be their May 2nd cover story.

I'll admit, the article headline is not what most status quo business want to hear. "Blogging Will Change Your Business". A lot of companies and company executives fear changing their businesses for a lot of reasons. It can be hard, or scary, or expensive (not in this case), or it might force them to admit that their leadership might not be cutting it. Tough issues. But if the success of the business is the ultimate goal, not simply padding your bank account, then read on.
Picture the blog world as the biggest coffeehouse on Earth. Hunched over their laptops at one table sit six or seven experts in nanotechnology. Right across from them are teenage goths dressed in black and thoroughly pierced. Not too many links between those two tables. But the café goes on and on. Saudi women here, Labradoodle lovers there, a huge table of people fooling around with cell phones. Those are the mobile-photo crowd, busily sending camera-phone pictures up to their blogs.

The racket is deafening. But there's loads of valuable information floating around this cafe. Technorati, PubSub, and others provide the tools to listen. While the traditional Web catalogs what we have learned, the blogs track what's on our minds.

Why does this matter? Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking. Already, studios are using blogs to see which movies are generating buzz. Advertisers are tracking responses to their campaigns. "I'm amazed people don't get it yet," says Jeff Weiner, Yahoo's senior vice-president who heads up search. "Never in the history of market research has there been a tool like this."

It's immediate, it's permanantly on display, and it's not going away. Let us help you become the business you lay awake at night dreaming you could be!


At 4:26 PM, Blogger Easton Ellsworth said...

Just double-checking, but isn't that BusinessWeek article actually from May 2, 2005 - nearly a year ago?

Either way, I totally agree with your post.

At 10:49 PM, Blogger Ghostblogging said...

Thanks for bringing it to my attention. I'll address this issue in an upcoming post.


Post a Comment

<< Home