Monday, April 17, 2006

Marketing Your Business Better

In an article written on, regular writer Wayne Hurlbert reaches out to "old school" marketers. He's got some good points.
Of course, there are many more positive reasons for open dialogue than negative ones. In any case, talking to your customers creates long term business relationships that can last for a lifetime. Those lifetime customers can also become your greatest brand evangelists, who will spread the positive word of mouth, on your company's behalf.

Media relations are much easier with a blog component to your website. Journalists can check the blog for business, personnel, and product news in an instant. With that ease of story creation, your company is much more likely to receive media coverage, than a non-blogging organization.

As a blogging company, your business is immediately moved from the mainstream to the cutting edge of modern business communication where conversations take place at light speed. Regardless of your industry, being seen as a business leader will only yield a positive response. Your business will be viewed more favourably by your prospects, your current customer base, the media, and the general public. Your open lines of communication, provided through your business blog, is the reason.

If you are in the business of developing a long term and lifetime customer base, there is no more effective technique than a business blog. The cost effectiveness alone makes a blog an important asset.

New ways of thinking are more difficult to embrace than new technologies, I believe. But in this case, the upside potential is so great, and the downside risk - provided your business blog is in the hands of a capable blog professional - is so small, that businesses each and every day are graduating from the "Old School".

Your diploma is waiting!


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