Saturday, April 22, 2006

The Best Business Blog Article EVER...(so far!)

Give the 8 foot stuffed animal to BusinessWeek.com. They've nailed it. Someone ought to give writers Stephen Baker and Heather Green a medal. I'll shut up and let you read this.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. (And yes, that goes for us, too.)

If your company is the type to see the glass as half empty, honestly, that's too bad for you.
Yet not all the news is scary. Ideas circulate as fast as scandal. Potential customers are out there, sniffing around for deals and partners. While you may be putting it off, you can bet that your competitors are exploring ways to harvest new ideas from blogs, sprinkle ads into them, and yes, find out what you and other competitors are up to.

I keep trying to tell you, now is the time. And, I'll be back to tell you again day after day after day, because I want your business to succeed. Hey, I'm just a nice guy. ghostblogging@veritymedia.com.

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