Thursday, April 27, 2006

Add Another Business To The Blogosphere

Southwest Airlines has joined the world of corporate blogs. You can find it at: BlogSouthwest.com. This appeared in an article in the Grand Forks Herald.

It's brand new and is going through obvious growing pains, but I like what they're doing. It's not "slick" or "corporate". It's got a human voice to it. Real people are posting stories that matter to them.

Now, of course, the challenge will be to keep it from becoming trite, but that should come in time. I'm sure they'll get to headier stuff - like how oppressive and unpredictable fuel prices affect their business - farther down the road.

I have a friend who flies for Southwest and who raves about the company. This might be more anecdotal evidence that these guys and gals "get it". I'll be watching.

ghostblogging@veritymedia.com.

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