Saturday, February 04, 2006

The "Me-Too" Syndrome?

A recent commenter to David Kline's blog makes a rather obvious, but important point:
Another thing that is holding back corporate blogging is the same thing that could accelerate its adoption: Whomever breaks rank and scores a big win will open the floodgates. As noted, because large corporates are risk-averse, they're not going to move unless they see proof that blogging provides a competitive advantage. So, if a shower soap manufacturer develops a new soap based on blog conversations and gets an amazing launch based upon that same conversation - it will get all other soap manufacturers' attention. It's the natural order of things in the business world.

It's the way of the world, but it's about as inevitable as anything in life. Wait 'til things take off, then jump on the bandwagon, and say you were behind it all the way.

Everyone will be taking credit for it's success! Why wait?


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