Thursday, January 19, 2006

What's Good For The Goose...

If you're not familiar with the rest of that saying, it ends with " good for the Gander". Or, careful what you say (or write) or you might find yourself eating your words. Kind of like what happened with this blog.

I got busy, and since this blog is not a large revenue generator for me, my attention was diverted to other things. FYI, this post took me the better part of 30 minutes to do the research, write the commentary, edit, spellcheck, and post it. 1 post a day is a committment of nearly 3 hours each week. Not easy if you're doing it in addition to your regular work load, or in your "spare" time.

Here's a great article by Steven Warren about problems that some corporate blogs are experiencing. Here's a snippet:

A typical scenario would then follow this pattern... A savvy marketing department sees the opportunity presented in blogging. They immediately create a Web site capable of hosting blogs, and begin blogging about their company. It is a huge hit for several months. Upper-level management, mid-management, and employees begin blogging like crazy. The writing is very passionate and the free publicity heats up sales.

But just like any new fad, interest wanes and less people blog until the blogging becomes almost nonexistent. Now marketing is left scratching their heads because they have a built an infrastructure and spent a good deal of money and now they are in desperate need of content. This is where I introduce to you the ghost blogger and the ghost blogger service -- passionate writing and informed content for hire.

"Informed content for hire". Catchy.

So, here I am, six-gun at the ready (in the shape of a keyboard), armed and ready to power your corporate or organizational blogging strategy for the long haul. Let's talk.


At 7:56 PM, Blogger R2K said...

What the hell is a gander anyway?


At 8:11 PM, Blogger Ghostblogging said...

Sorry. The goose is the female of the species. A gander is the male. Young geese, of either sex, are called goslings.

Geez, I can't believe I'm blogging about geese...


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