Saturday, September 03, 2005

Blogging For Non-Profits

You didn't think I was going to simply focus on the for-profit sector did you?

To me, blogging is for organizations who have a story to tell. And who has better stories than non-profits.

Here are comments by Whitney Smith, Co-CEO for Girls For A Change, writing for Voce Communications.

When first approached about the concept of blogging by Voce, I first had visions of middle aged engineers posting photos and stories about their recent robowars competition or crafty people posting their latest sock monkey pattern. As a non-profit we had all the technology communication tools that were being used by other cutting-edge organizations. We had a website and it was updated 2-3 times a week and we had a well received html enewsletter so why would we need a blog? I didn't speak it out loud however because somewhere in my conscious was a feeling that my perception might not be the most up to date. My preconception was that blogging was something for the edification of the ego. Little did I know....


So we embarked on the process of learning how to blog. As an organization we have a value around being risk-taking and also to live into the concept of abundance, rather than scarcity. If we did not have this mantra many times along the way we might have seriously considered tossing in the towel. It isn't that it is difficult to learn how to blog or that it takes a great deal of time, but there is always something to do which seems as if it will have more immediate gratification. Also in groups of other non-profit professionals, I would mention our blog endeavors and receive strange looks and comments such as, "Don't you have enough to do without adding something else." Along the way as the path unfolded it became clear that we were developing an amazing tool and that the doubters would be proven wrong.


As I learned more about blogging, I discovered many things. Yes, there are engineers and crafters out there and there are a lot of them, however there is a huge section of technology, industry and individuals using blogging as a tool to increase their sales, boost their marketing efforts, attract talent, and even run for president. Blogging is being used widely in many, many venues which are increasing the success of the public and private sector. Since we have learned about the basics of blogging and how to apply it to have a major impact on the strategic goals of our organization I have become a fervent believer and promoter of blogging to the non-profit sector.


Did I happen to mention our expertise in ghost blogging for all types of organizations? ghostblogging@veritymedia.com.

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