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Blogging And Marketing

"The traditional marketing model we all grew up with is obsolete," James R. Stengel, Chief Marketing Officer, Procter & Gamble.

Wow. That says something.

So, what is the new model? According to UK Marketing firm, Collaborate Marketing:

As marketeers we are living through fascinating times. The landscape is changing from one dominated by the broadcast model to one driven by digital communities, networks and distributed media. For marketeers, this is creating many challenges, such as transparent markets and a more powerful consumer, but also many opportunities.

So even though blogs have gotten a reputation for being nothing more than online graffitti, that's a small part of the picture. Start one for your business and see how your stakeholders respond.

"We need to embrace the urgent implications of consumer control." Jim Stengel.

Give them a little "control" or better said, give them input into your enterprise and watch some very special things happen.

Find out more: ghostblogging@veritymedia.com.

posted by John Palmer @ 9:49 AM