Wednesday, August 24, 2005

Some More Reasons To Blog

From a corporate blogging website - I like most of these:

Become the Expert

Position yourself and your company as the thought leader of your business.

Customer Relationships

In a forum where your main objective not is to sell, you'll have a more personal relationship between you and your customers. Blogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.

Media Relations

It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.

Internal Collaboration

Use blogs as a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.

Knowledge Management

Blogs works in two ways. First of all, they're an easy way for the readers to find information and resources they want or need. That's obvious and could be used internally in many organizations. Second, blogs are a kind of "university light" for the blogger. Blogging is on-the-job learning.


If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer. (ed - or attractive, period!)

Test ideas or products

A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?

Rank high in search engines

Well, this has nothing to do with relations. But Google and other search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links. Start a blog at your regular site and your ranking will boost.

Just remember, blogging is like real estate. Instead of "location, location, location", it's "content, content, content".

Do it and do it often. We can show you how. Ghost blogging (anonymously, but in your 'corporate voice') takes time but ROI can be impressive. We'll talk about that later.


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