Thursday, September 01, 2005

What Are You Waiting For?

I don't mean to sound pushy, but...

Don't just take my word for it.

It's time for a frank talk. And no, it can't wait. We know, we know: Most of you are sick to death of blogs. Don't even want to hear about these millions of online journals that link together into a vast network. And yes, there's plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show. Name just about anything that's sick in our society today, and it's on parade in the blogs. On lots of them, even the writing stinks.

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.

That's what BusinessWeek Online wrote recently.

A potential client I spoke with recently shared some of his reservations with me. What I was able to share with him was the upside of communicating with the markets he wanted to reach. One of the tremendous upsides is that you can afford to try something new! Isn't that amazing. When was the last time you could afford to do something to separate yourself from the pack?

Don't wait. In the words of pitcher Satchel Paige, "something might be gaining on you." Let's get to work.


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