In The Beginning...
Many years ago in a galaxy far, far away...Well, maybe that's overstating it a bit, but this thing known as a "Blog" - or technically a web log, began to make its presence known in cyberspace. In its infancy it suffered much of the same trials and travails that websites did say 15 years ago. It seemed more like a lark for college kids who were bored by classes and needed something to do between binge drinking parties than it did for serious folk like corporations, governments, or educational institutions. Now for any entity or institution to not have an internet presence is tantamount to having digital leprocy.
Blogs are similar to that now. More and more their presence is being felt (just ask John Kerry or Dan Rather), but "serious" businesses and enterprises are too busy to "bother" with such a collegiate fad.
I would suggest otherwise.
Want your website to be more than just a static collection of pages that simply occupies a URL? It could be.
A dynamic voice is waiting to be heard around the world, and in your industry. Yours.
Stay tuned...