Wednesday, April 05, 2006

6 Reasons You Need A Blog For Your Business

In an article on DailyIndia.com, I found some very nice, simple reasons a business should blog. As a certified "blog evangelist", I will continue to point you to others who believe as I do. It's totally self-serving, because I'm trying to point out that I'm right about these blog things, and I'm not alone (tongue slightly in cheek...).

The article's author is Jinger Jarrett, the creative force behind the Internet Marketing For Free blog. Here are some reasons. See the full article for a more detailed explanation.

1. You can brand your business.
  • Branding isn't just for big business. You can brand yourself too.

2. You can become an expert.

  • When you share what you know on a topic, it gives you the opportunity to be perceived as an expert.

3. You can establish credibility.

  • Credibility is a difficult thing to establish on the internet. You need to gain your potential customer's trust before he/she will buy from you.

4. You can create a new marketing channel.

  • Email marketing isn't as effective as it used to be. Too many problems exist now with spam and filters.

5. Creates a communications channel with your potential customers.

  • He/she can ask you questions, and you can respond more quickly. This will also save you time in the future because others may have the same questions. You'll already have the answer easily available.

6. Solves your search engine optimization problems.

  • Blogs are search engine friendly, and you can get your blog spidered faster and easier than you can a traditional site.
I know I'm sounding like a one note samba, but it's such a sweet note....! ghostblogging@veritymedia.com.

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