Wednesday, February 08, 2006

Two Views Of The Corporate Blogging Universe, Pt. 2

Referencing my previous post, here's the more optimistic side from the same article.


Steven Hyde, president and chief executive officer of Go Clothing Inc., which has hosted its online store, GoClothing.com, for over four years with Yahoo, is already convinced.

Hyde and his team are evaluating the Six Apart and WordPress services and have concrete plans to add a blogging section to the site in the near future. He envisions it as a place for Go Clothing customers, clients and suppliers to share ideas and feedback.

"We didn’t really conceive it for the site until Yahoo announced [the WordPress and Six Apart deals], but the more I think about it, it makes a lot of sense," Hyde said.

So it seems like the genie is already out of the bottle. What's next?

I think it could be as simple as "player" or "spectator". My understanding of the business world, is that it's generally not a good idea to sit idly by.

Just ask Apple! ghostblogging@veritymedia.com.

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