Tuesday, February 07, 2006

Two Views Of The Corporate Blogging Universe, Pt.1

This isn't complex. From an article on InfoWorld.com by Juan Carlos Perez, IDG News Service:

One client needing convincing is Simon Lloyd, director of business development at Springwater Woodcraft Inc., a maker of wood furnishings that has hosted its Web site (http://www.springwaterwoodcraft.com) with Yahoo for about three years.

"If I'm going to take the time to do it, it has to be profitable in some way, maybe not directly, but I haven't seen that yet," Lloyd said. If he sees how a blog would spur sales or enhance customer service, he'd take the plunge and add one to the site, he said.

Seems reasonable. But I still wonder how much money businesses spread around to inefficient marketing outlets. I gotta believe there's enough "fat" that could be trimmed that could easily fund a blog strategy. Happy day! ROI remains intact.

Love to talk strategy with you! ghostblogging@veritymedia.com.


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