Sunday, August 14, 2005

Tips, pt. 5

And lastly:

5. Have a contingency plan.

If the party gets out of hand -- your company hits a crisis, say -- you should be ready. General Motors' Bob Lutz ignited blog readers' ire when he avoided discussing the struggling automaker's strategy. "Could you be a little more vague on your game plan?" one customer wrote. Confronting a problem directly can earn your company some needed trust.


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