Tips, pt. 4
Still with me?4. Don't scrimp.
Nothing brings a party to a halt like running out of food or booze. Likewise, one reason blogs fail is a failure to dedicate the resources necessary to keep the conversation going. "Blogs are incredibly low cost," Lark says. But "they require a time commitment." Adds Albrycht: "Blogging has to be part of someone's job description. You have to have a maintenance plan."
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