Saturday, February 11, 2006

Business Blogs Reshaping Business Marketing

I'm hoping that articles like this will help take some of the fear out of word "blog" and inspire businesses of all sizes to utilize this online marketing tool for their betterment. I continue from an article from The Journal News. Christopher Barger was an executive speechwriter for IBM when he first started his own blog.

Even though he had never blogged about IBM, Barger wasn't sure how managers would feel about his extracurricular activity. But instead of getting disciplined, Barger got promoted.

Today, he is IBM's "blogger in chief," and he is helping lead the computer giant's efforts to make everyone in the company familiar with blogs. "My hobby became my job," Barger said.

Blogs — regularly updated online journals that mix commentary with links to news on the Web — are in the sights of such corporations as IBM, Microsoft, Hewlett-Packard, Sun Microsystems, General Motors and Boeing as they multiply.

Technorati, a search engine for blogs, reports that 70,000 new blogs a day join the 23.7 million already in existence.

Corporations are joining the "blogosphere" to take part in the online debates that involve their brands, products and industries.

"Blogger In Chief". I like that.

Now to my thinking, when monolithic enterprises like giant corporations - the epicenter of the 'playing it safe' mentality - embrace technical innovation, small business should sit up and take notice. Especially since this innovation is so darn affordable. Get off the sidelines!


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