Thursday, August 11, 2005

Tips, pt. 2

More thoughts from Fast Company Magazine's August edition:

2. Be authentic.

Perhaps you are authentically reserved, or authentically dull. That's okay: Being yourself, in any case, plays best. If you can't write passionately, consider "blinking" -- Lark's term for snippets of commentary that alert readers to interesting articles or discussions. But storytelling is a better way to get readers interested in your ideas -- and in your product.

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