Thursday, August 04, 2005

The Ongoing Saga

Being consistent with your blog is essential. It is critical that stakeholders visiting your website be rewarded with what you're promising by offering a blog. Regular content. A blog that only offers new fare on a sporadic basis is no blog. There are plenty of examples of so-called blogs that only add new content every few days. That is no blog. If that's your plan, it's no plan. You'll be outflanked by half the bloggers on the planet, most of which are still in school.

Be serious. Giving stakeholders a reason to come back daily is key. Get them and keep them by making them feel like that they can't afford to miss your blog for even one day. Be one of the sites that they consider an essential part of each day's internet activity.

Again, it's not as easy as you think. Plan on allocating significant resources to keep things current. Or, let us allocate the resources. It's what we do! ghostblogging@veritymedia.com.

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