Social Media. Blog Consulting. Web content.

It will take longer than you think to build awareness -- and a following. Don't expect your weblog to be an instant hit. Traffic to it and building a following will take a while to develop. "You will find you need to give at least a three- to six-month commitment, updating routinely [to get noticed]," Chaney says. And Weil suggests at least one year. Whether its three months or a year, you need to be committed for the long haul, regardless of feedback, or lack thereof, from readers. "You're not going to be found after a couple of weeks," says Weil. It will take at least several months before the major search engines and other bloggers and websites find you.