Thinking About 'Blogging'?
Some thoughts:"The fact is, ad agencies hate blogs. They utterly despise them, even if they tell you otherwise. They hate them because if done well, they're cheap and they're easy. Frankly, they're in the business of selling you stuff that is neither." -Hugh MacLeod
Agencies mostly bill by the hour now. Take the number of hours a person like Hugh or The Scobelizer spend blogging and mulitply said figure by $150/hour. Then factor in the potential need for multiple voices on a corporate blog. I believe an agency could bill $1000 a day, give or take, for a truly effective, totally authentic blog that serves the client's needs. That's neither cheap, nor is it easy.
Some more thoughts from Ad Pulp:
At this point in time, I am unaware of a good blog being generated for a client by an ad agency. But I believe this will soon change. Agencies didn't get the web at first, and many do not get the web today. The same holds for blogs. Yet, I have every reason to believe some smart agency people will find a way to build a legitimate blogging practice. There are too many upsides in blogs to dance around them for much longer.
We concur. If you want to find out more about the upside, just ask us. As far as the downside, agencies that charge $150 an hour - that would be one! That is not us.
posted by John Palmer @ 5:57 PM
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