Monday, August 01, 2005


You remember the old adage: It's cheaper to keep a customer than to generate a new one. That maxim is very true. You probably have a myriad of 'customers' (clients, stakeholders, etc.) that already know who you are and what you do or offer. Reinforce that.

Here's a novel concept. Show them how much of a forward-thinking organization you really are. Having a web log as an integral part of your strategic planning would do it. A regular voice from your enterprise reinforcing your strengths, quickly responding to changes in your business environment, distancing yourself from competitors or competing ideas.

It's there for the taking. But, be careful or you might bite off more than you can chew. A web log is simple, but it's not easy...

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