Thursday, March 16, 2006

Blogging: It's About Building Your Business

In an article by David Hayes in The Kansas City Star, David Hayes summerizes that companies are coming to realize that all Web talk builds business.

"It’s become an expectation that if you have a business, you have a blog,” said John Jantsch, a Kansas City marketing coach and active blogger for several years. “Consumers are looking to find a community around your service. They’re looking to have conversations with companies about the products they’re using.”

For companies, especially smaller or growing businesses, a blog can level the playing field. “Blogs are wonderful for helping small companies build a national footprint,” said Steve Rubel, New York City-based author of the Micro Persuasion blog and a senior vice president with marketing public relations firm Edelman.
A level playing field. Now wouldn't that be nice. An online presence gives smaller enterprises that chance. Both small and large companies have impressive looking websites. You can't tell the difference just by looking. A professional and innovative blog can give your company a leg up on the competition. You can become a thought leader in your industry.
“Consumers shape brand perception and there is no way to control that,” Rubel said. “The only way to guide that is to be part of the conversation.”
Better than that, how about leading the conversation. It can happen. I'd love to show you how.


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