Monday, February 27, 2006

The Dangers Of Business Blogging

Don't mean to scare you, but beware of blogging if:

You're doing it because it seems cool.
You're doing it because other people in your industry are doing it.
You're doing it because you want to impress your business contemporaries.
You're doing it because you want an instant increase in web site traffic.
You're doing it because you think it will immediately increase your on-line sales.
You're doing it because it's a cheap way to market your business.
You're doing it because you want to be the first in your industry to do it.
You're doing it because your Marketing Department says you should.

There are more, but this should be enough to get you thinking. I'll follow up each of these in more detail later. In the meantime, do some ruminating!

Have a question that just can't wait, ask. ghostblogging@veritymedia.com.

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